Boi-1da reflects on his career — from being a Toronto kid to a Grammy-nominated Producer
When the 65th Grammy Awards are held Sunday in Los Angeles, the category to watch for Canadians is Non-Classical Producer of the Year.
That’s because Toronto’s Matthew Samuels — better known as Boi-1da — has racked up his second nomination in the category in five years, this time for his production work on memorable 2022 projects by pop, R&B and rap superstars Beyoncé, Kendrick Lamar, Travis Scott, Jack Harlow, Giveon, H.E.R., Lil Durk, Ella Mai and some guy who goes by the name of Drake.
It’s a difficult enough accomplishment to achieve a first time around, let alone a second — and Samuels is counting his blessings.
“Being nominated for Producer of the Year the first time really meant a lot to me,” he said recently during a Zoom call from a home office in Pickering that includes wall-to-wall plaques and trophies from cumulative album sales numbering in the hundreds of millions, plus 2.5 billion streams.
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