The Origins of ‘The Concept A.I.bum
Award-winning music producer Boi-1da on using technology to help artists find their voice BY BOI-1DA PHOTOGRAPHY BY AIJANI PAYNE UNLESS...
Photo Credit: Norman Wong
Matthew Samuels, better known as Boi-1da, has become one of the most sought out music producers in the world.
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Based out of Toronto, Ontario, Boi-1da has spent half his life behind the boards. 1da started his journey at the age of 15 with nothing more than a keyboard and a strong passion for music.
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The grammy-award winning producer has mastered the art of making infectious instrumentals that are not only heard, but also felt.