Nahmias x Bacardí x Boi-1da “Wearable Album” Capsule Collection
Grammy award-winning music producer Boi-1da commented on the collection and its importance, stating: “I’ve been looking forward to this next iteration of Music Liberates Music and how we can bring more attention to rising artists that are the future of music in an unexpected way, with some help from my friend Doni and Bacardí. This next class of Music Liberates Music artists have raw talent and passion, which I’ve seen first-hand in helping them to produce new tracks exclusive to the Nahmias drop.”
Bacardí’s Global Head of Brand Marketing Communications, Laila Mignoni, chimed in saying, “Not only does this year’s program help rising artists expand the scope of their fanbase, but it marks a first for Bacardí in collaborating with a talented fashion designer like Doni Nahmias to help spread the artist’s work via a wearable album. We are thrilled to have Boi-1da back on board for the second time and can’t wait for you to hear the new tracks from the talent we’re supporting.”
More information on Nahmias and the exclusive MLM capsule collection can be found on the brand’s website.
Elsewhere in Paris men’s fashion week, Isabel Marant’s Spring/Summer 2023 collection brought grunge to the forefront.